Tuesday, 18 December 2012

If you build it, they will come?

So what makes a good market and what does a good market need to ensure success? I've been prompted to write this post after witnessing a few flops in recent months and it's always a great shame for the sad looking traders who have given it a go. The sellers are important, but even with desirable products for sale, if you cannot attract the buyers then your market will have a short shelf life.  
Markets are so hot right now, and there are new and exciting ones popping up everywhere, but as a trader how do you decide which markets to say YES to? To avoid getting burned here's our trade-safe checklist which should assist you in choosing wisely. Read!

The I Love Markets Trade-Safe Checklist:

How long has the market been promoted for?
A good market organiser will announce the market date and start to invite stall holders way in advance of the actual market event. If the market organiser is established, maybe 4 weeks before acceptable, but usually i'd say at least 6-8 weeks is much safer!  

Does the market have a strong online presence?
Any serious event organiser will recongise the importance and value of the online world in promoting their markets. Check is there a Facebook Page, twitter, if so how many followers do they have? Have they posted the event on sites like I Love Markets?

Does the market offer something different?  
 For me a good and successful market offers not only excellent produce for sale but also an excellent market experience. Visiting markets is just as much about absorbing the market culture as much as it is about shopping. A market's "buzz" can influence and indulge you're shopper's hungry eye. Also, something different means people will naturally be interested in attending and the press more inclined to publicise it.

Where is the market located?
Achieving the right market chemistry is a hard task. It relies on having both amazing produce with enticing stall holders and also passing trade to make the market thrive.  
A successful market is a living and breathing entity and passing trade is the like the blood needed to keep it alive. Ideally the market needs to be situated either close to a tube, near a popular shopping area or some other reason why there is likely to be a naturally good footfall.

Who are the market organisers?
We're not suggesting you hire a private investigator but it won't harm you to ask a few questions. How long have they been running markets for? Did they used to sell at markets themselves? (if yes, you know they have some expereince and knowledge) Is this their first event or are they experienced in organising other types of events?

What do you get for your money?
If the market is new then it might be fair for the event organiser to offer you a special deal on stalls whilst they build it's popularity. Don't be afraid to barter especially if you're signing up for a few dates. Generally it's safer to see how the first one or two dates go before paying up for longer stints.

Who are the traders?
Don't be fooled by sales lines like "last few stalls remaining." You have the right to know how many traders are already signed up and if that turns out to be incorrect then you have a good claim to make in getting your money back!

Which other markets/events is it in competition with?
It's always worth checking what other markets are running on the same date, in the immediate area. Will this affect the footfall? 

We hope that this assists you. Don't let your descision feel like a gamble. Play-safe and trade-safe with this check list!
For an up to date list of market events in London, click here to subscribe to our mailing list!

Best wishes,
Katie Ingham

Tuesday, 11 December 2012

The Guardian Competition

I thought you'd be interested to know about The Guardian's LOVE LOCAL competition, which offers small businesses an excellent opportunity to receive £1000 towards promotion and marketing. Enter today.

Promoting a business is hard work and it takes time. Small businesses need to become more and more savvy in finding cost effective ways to promote their brand, products and services. We hope that  I Love Markets assists you in promoting for your business online or event, to a community of people who LOVE shopping and vising London's markets. 

Good luck and do let us know if you reach the finals!!

Best wishes,
Katie Ingham
 Proud Partners of

Monday, 10 December 2012


The I Love Markets photo booth is set to bring smiles to Brixton's Station Road Christmas Market on December 22nd between 11-4pm. Join us for some photo frolics and merry madness!

We've got the cheesy props, you bring the smiles! Join us in celebrating Christmas at this fabulous market! They'll be plenty of stalls to shop, designers/makers/arts, Christmas gifts, festive treats, mulled wine, music and more.

Brixton's Station Rd Community Market is a great market to trade at with stalls costing from just £15 per day, Find out more.  

Bringing smiles and whole lotta love to London's markets at www.ilovemarkets.com

Wednesday, 5 December 2012

London's best markets?

We want to spread our wings! We're on the hunt for London's BEST markets and we want to hear your thoughts! Name the borough and the market/s that you're happy endorsing. Keep it as short or as detailed as you fancy! Add a comment here or Submit your market.

Ideally, we want to hear about markets that aren't already featured on the I Love Markets website. Find out which markets we currently feature here! 

Best wishes,
I Love Markets